Changing careers when you don't have experience in the one you are moving into. Do everything part time to test the waters before you jump. Stopping an advertising / marketing campaign too early. It takes 3 months at a minimum, and usually 6 months before you see the...
What Are You Willing To Pay For A Qualified Lead?
I suppose we should first define what a qualified lead is. The answer would vary for different businesses, but in general, it's a prospect that fits your client profile and is in the purchase cycle. The Purchase Cycle Discover Research Buy Each of these elements of...
The Assumptive Close
One of the greatest lessons I learned from Insurance and Investment sales was the Assumptive Close ... and it's so easy. Always assume that the prospect is going to buy. Make all your actions work towards and with that assumption. If you do this, then the prospect...
Newsletters – The Least Expensive Advertising You Can Do – And It Works
Are you sending out Newsletters? ... If not, you are missing the proverbial boat. This is why you need to do it - immediately. Most of the people on your list / contact list / client list, etc. - already know you. Those people will trust you and listen to what you...
Mobile Website Plugin Available For Your WordPress Website
The Internet is changing and so is the way people access it. Today, for many companies, almost 50% of website traffic is coming from Smart Phones or Small Tablets - like IPads and the like. This has forced me to think about how people are viewing websites and I have...
The Least Expensive Salesman You Will Ever Hire
Just make sure that you hire the right one that understands sales! The least expensive salesman you will ever hire will be your website designer or website developer ... or your website. Your website should produce results - leads, phone calls, form requests, and...
B2BnDFW Lunch is Tomorrow – August 7 – 12:00 – 1:30
B2B focused group that blends the mastermind concept with networking ideas. We are made up of small and medium sized business owners and commissioned sales people. Our goal is to address the challenges of this particular niche - Business to Business. ...
On The Radio Today
I will be a guest again on the Minding Your Business Radio Show - this morning at 10:00 AM on 660AM. I have been on the show a few times and have always enjoyed the experience. If you are a business owner, listen in - there is always something new to learn. Today's...
Communication is KEY to keeping your Clients
I think we have all been guilty of not keeping in contact with all of our clients. You should really communicate weekly with your top clients, and monthly with the smaller ones --- and a phone call would be best, with email being second best. Of course, everyone...
Attitude IS Everything
A man I greatly admire, A. L. Williams, used this phrase all the time and he was right. Your attitude about anything and everything will determine to a great extent how your life turns out. How many of life's opportunities have not come your way because of your...