Social Media Marketing

The number of Social Media networks seems to grow exponentially each year. But the number that you should spend any time on advertising or running a PPC campaign is relatively small. And if your business is only a local business, then your opportunities are even smaller.

There are a few that have begun to show themselves as winners for some businesses, and others due to their fantastic targeting capabilities – like Facebook Ads.


Most Popular Social Networking Sites | Unique Visitors Per Month

Facebook

1,100,000,000
Becoming a PPC must do for many businesses mostly due to it’s targeting capabilites

Pinterest

250,000,000
Mostly a female oriented network, but will work well for certain niches

Twitter

310,000,000
Very niche and many users are not receptive to advertising

LinkedIn

255,000,000
Can be expensive to do PPC, but it is good for cheap branding

YouTube

1,000,000,000+
Videos are the second most important thing you do outside your website

Google+

120,000,000
Not well received by public and not worth building a PPC campaign for

Tumblr

110,000,000
Unsure about the PPC possibilites

Instagram

100,000,000
Easy to do because it’s part of Facebook