Social Media Marketing
The number of Social Media networks seems to grow exponentially each year. But the number that you should spend any time on advertising or running a PPC campaign is relatively small. And if your business is only a local business, then your opportunities are even smaller.
There are a few that have begun to show themselves as winners for some businesses, and others due to their fantastic targeting capabilities – like Facebook Ads.
Most Popular Social Networking Sites | Unique Visitors Per Month
1,100,000,000
Becoming a PPC must do for many businesses mostly due to it’s targeting capabilites
Becoming a PPC must do for many businesses mostly due to it’s targeting capabilites
250,000,000
Mostly a female oriented network, but will work well for certain niches
Mostly a female oriented network, but will work well for certain niches
310,000,000
Very niche and many users are not receptive to advertising
Very niche and many users are not receptive to advertising
255,000,000
Can be expensive to do PPC, but it is good for cheap branding
Can be expensive to do PPC, but it is good for cheap branding
YouTube
1,000,000,000+
Videos are the second most important thing you do outside your website
Videos are the second most important thing you do outside your website
Google+
120,000,000
Not well received by public and not worth building a PPC campaign for
Not well received by public and not worth building a PPC campaign for
Tumblr
110,000,000
Unsure about the PPC possibilites
Unsure about the PPC possibilites
100,000,000
Easy to do because it’s part of Facebook
Easy to do because it’s part of Facebook