The number of Social Media networks seems to grow exponentially each year. But the number that you should spend any time on advertising or running a PPC campaign is relatively small. And if your business is only a local business, then your opportunities are even smaller.
There are a few that have begun to show themselves as winners for some businesses, and others due to their fantastic targeting capabilities – like Facebook Ads.
One more thing, Social Ads are also a branding exercise, with some, more so than targeting "ready to buy" website visitors.
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