Email and Newsletter Marketing
Every business should be sending out twice a month newsletters to their clients, and prospects. Newsletters are the least expensive form of advertising and lead generation that you can participate in.
Stay in contact with your current contacts - your clients, business acquaintances, and friends through the sending out of a twice a month newsletter. The content should be varied. Don’t always push your current offerings, but always try to provide a new or proven business strategy that will help your client’s increase their business sales, or improve their life in some way, and don’t be afraid to ask for referrals in the email. Keep the content interesting and exciting. Even providing a joke or a humorous story is good. The goal is to not flood them with newsletters – that’s why twice a month is the maximum I would suggest – but to be there when the timing is right because you stay top of mind each month, and to provide them with updates about your products and services.
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