[ pronounced zee-era ]

PPC (Pay Per Click / SEM)

We have been building out and running PPC ads for over 25 years. We started with the original PPC engine - GoTo.com, and have never stopped managing them for our clients.

The major players in the PPC market are: Google Ads, Bing Ads, and LinkedIn Ads (which can be very expensive).

There are the Search Networks, the Content Networks, the Social Networks, and they all require different strategies to implement and run successfully.

And ... what works for one industry or business vertical, might not provide online advertising success for another.

Keywords and Keyword Phrases

Developing and maintaining a very large number of keywords and keyword phrases helps to target not only those prospects that are specifically searching for what you offer, it also helps to build your “long tail” search. Through diversification and the use of hundreds or thousands of keyword phrases, you can be guaranteed a profitable campaign.

Well Written Ad Copy

This is the key failure for most pay per click campaigns. Most Internet Marketers do not have a background grounded in Sales, therefore, they write poor ad copy that doesn’t properly target the correct online audience.

Diversification with Varied Online Marketing Channels

Although most of your online sales will come through Google Adwords, at least for most clients, diversifying your portfolio of online marketing channels not only brings in more prospects and sales, it also minimizes your advertising risk, and allows a branding across all levels and tiers of the Internet.

Proper Analysis

The tracking, reporting and most importantly, the analysis of the data collected is critical to provide guidance in understanding the behavior of your web site visitors.

Sales Grew By Over 30%

We hired Lynn to rebuild our website and create our pay per click advertising on

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He Kept Us In Business

After only one day, he lowered our cost per click from $10 to $3.50. He

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Search Sales Tripled

Under Lynn’s guidance, search sales more than tripled while expenses were cut in half.

Donna B.

CEO at T.E.

Best Online Consulting

Best online consulting company in the area!! Lynn is very professional and knows his stuff

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Knowledgeable In His Field

Lynn was an excellent self driven, self managed team member. He was results driven, reliable

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Gina P.

Manager at T.E.

Instrumental In Setting Up Our Processes

Lynn established our website presence and is responsible for the ongoing tactical side of our

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Steve C.

President at M.M.

Still Producing Phone Requests

They built our website over 7 years ago, and it’s still producing phone requests.

J.C.

President

In 3 Weeks We Received Our First Order

After 2 years of no phone calls, we contacted Lynn, and within 3 weeks we

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Bob L.

President at Parts Alt.

Vast Industry Knowledge

Lynn has vast industry knowledge and he understands things at a very granular level.

Dale F.

Senior Vice President of Sales and Marketing at T.E.

I Call Lynn “My IT Department”

I am a consultant in the merger and acquisition business. Therefore I made them and

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Kevin B.

Consultant

Lynn Knows SEO

Lynn knows his stuff about SEO, especially local search. Everyone doing business on the web

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Got Just What We Needed

Lynn was very patient and informative – we got just what we needed.

Pat A.

President at A.O.F.

I Highly Recommend Him

Fast, efficient, and reasonably priced. Lynn has done everything we asked of him quickly and

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A Trusted Source

Expertise, Good Help and a trusted source for our marketing efforts. Lynn and his group

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Recommended Him Dozens Of Times

Lynn has done all of my website work over the years, and I have recommended

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Mike C.

President & CEO at IYO

Integral Role In Our Success

As an exclusive online business, Lynn Stanphill has played an integral role in our success

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Allen S.

President at D.M.

Very Responsive And Professional

As a client of Lynn Stanphill for many years … I have a been very

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Michael S. C.

President

Understands The Intricacies Of SEO

Lynn understands the intricacies of SEO and other key aspects of Internet Marketing.

Carlos M.

Analyst / Programmer at T.E.

One Of The Best In The Biz

I’ve trusted Lynn with many of my own customers’ sites for a long time, and

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Shannon S.

Consultant

Great Knowledge Of Marketing

Lynn takes great care in the tasks he is charged with. He has great knowledge

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Jeff W.

Owner at Q.R.M.

He Is Knowledgeable

Lynn Stanphill taught me how to work with WordPress and several plug-ins that pertain to

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Thanksgiving – What is it about?

Wordpress Class Syllabus