There isn’t much that is truly free today – but the Internet offers a lot of places to put your company’s message out there – for free. The catch is that it will take some time, but considering the amount of time we all waste each day staring at Facebook posts, it’s a pretty safe bet that you can find the time to post a few ads each day – for free.
Online Classified Sites – Craigslist, Ebay Classifieds, Oodle, Backpage are the largest. It costs nothing to post an ad each day on these sites, and I can just about guarantee you that if you take the time to do it consistently each day, you will find a few diamonds – clients that will add to your portfolio and profitability in a significant way.
Social Media – Facebook, Twitter, Instagram, Pinterest, Tumblr, LinkedIn, etc. – Choose your top 5 and post something each day – or better yet, multiple times a day. You can cut your time to do this by simply tying your blog to your social media, or tying your once social media platform to another, and focusing on creating a short, but effective ad each day. BTW – you can recycle these every 3-6 months. Few people remember what they saw 4 months ago on most social media.
Newsletters / Email Marketing – Email marketing is free for most small business on MailChimp. So open an account, gather all your contacts together and start sending newsletters at least twice a month.
Blogging on your Website – Create a content strategy to talk about what you do, your industry, your client successes, etc. If you tie all this into your social media, you will get a lot more bang for your free buck, but at least you will be building SEO content – especially if your business is local.
Local Maps – Get control / claim your map listings on Google, Yahoo, Bing, and a few others, and get noticed for local searches. It’s free isn’t it?
Get started now on using the tools and opportunities that the Internet provides for all businesses and grow your business today!