Many people think that they must be in the top position to get clicks and results. That strategy will guarantee you lose money on Adwords most of the time.

The cost to land in position 1 and 2 most of the time, for most keyword phrases will be 2-3 times more than targeting positions 3-5.

The perfect position to target today is likely between 3 and 5. With Google always changing the way ads are displayed, I tend to target position 3.5 or 4.5 depending on the client’s niche and market.

This strategy will keep you costs at it’s lowest point for maximum impressions and clicks.

If you would like help or would like us to do this for you, please feel free to contact me at 214-549-8246.
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For those in the DFW area, I highly recommend attending the
North Texas Networking Group
on Tuesdays. They meet at On The Border in Lewisville, TX at Corporate Dr and I35. The time is 11:30 – 1:00, every Tuesday lunch.

You will not find a finer group of people interested in helping each other grow their businesses.