It’s that time of year where I always look back over the past year and analyze what happened in my business, as well as my life.
The standard questions are usually:
- Did my business grow this year – in terms of overall sales and number of clients?
If it did, what was the cause of it?
If it didn’t, why?
- What prospecting methods seemed to work?
Am I doing it daily or weekly?
- Have I increased my number of business contacts / referral sources?
How many referrals did I provide this year?
- Are there any services or products that I provide, that my current clients are not using?
- Do I have any monthly business expenses that I could cut out?
- What were the things that I wanted to do to build my business, but never found the time to do?
Is it still important enough to follow through on?
- What are my business strengths and weaknesses?
How do I improve on both?
The most important thing you can do is to be brutally honest with yourself. If you are self employed or work in sales, your business is your life. Always get better. Always improve.
Remember: If your business isn’t growing, it’s dying.