
Listing your business on Google Maps with a free Google Business Profile (formerly known as Google My Business) delivers measurable, high-ROI benefits for local visibility, customer acquisition, and building trust with their customer reviews.
It helps you attract customers who are searching, or are ready to make a purchase by prominently displaying your business in local search results and on the map.
When users search for a product or service “near me,” a Google Maps listing is your ticket to being seen. The listing places your business directly on the map, and it also puts your company in the “Local Map Pack”—the block of 3 businesses featured at the top of Google search results.
Your Google Business Profile is a free digital storefront that displays key information to thousands of potential customers. In a mobile-first world where people frequently search on the go, being visible on Google Maps can be more effective than traditional ad campaigns.
A complete and verified Google Business Profile makes your business appear more legitimate and trustworthy. A profile with many positive reviews acts as social proof, making potential customers more confident in choosing your business over competitors. In fact, 87% of consumers read online reviews for local businesses; a 4+ star rating with responses builds trust quickly.
A well-optimized listing provides a direct link to your website, but it also has a significant impact on in-person visits. Your profile gives customers direct access to:
Your Google Business Profile allows you to interact directly with customers by:
The Insights section of your profile gives you free analytics on how customers are finding and interacting with your business. This data can help you understand customer behavior and refine your marketing strategy.
A local bakery added fresh daily photos and responded to every review. Within 3 months:
Not being on Google Maps is leaving money on the table.
A word of advice: All things Google with your business needs to be on ONE google account: Maps, Google Ads, Google Analytics, Google Product Feeds, etc.
Claim your profile at google.com/business and verify via postcard/phone.
If a profile for your business already exists, simply search for it on Google, click “Own this business,” and follow the verification process. For new businesses, you can add your information from scratch.
Propel Your Business To The Top!
Schedule a 30 minute exploratory phone/zoom call.
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