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SEO (Search Engine Optimization)

There are several aspects to traditional SEO that have to be considered and utilized.

Onsite SEO is very affordable to accomplish. The one aspect that is NOT is creating an off-site linking strategy. Costs for this can be a minimum of $300 per link, for real links that might produce for you. Most small companies cannot afford this, but the service is offered for the few that are wiling to try it out. That said, you are generally better off using those funds for PPC ads on Google, Facebook, and other platforms.

Proper Analysis

The tracking, reporting and most importantly, the analysis of the data collected is critical to provide a guidance in understanding the behavior of your web site visitors. With the proper information, we can modify and optimize the web site to increase conversions. The statistical information also allows us to supplement the search engine marketing efforts with “real” knowledge of what your target client base is searching for.

Technical SEO Requirements

The use of proper formatted meta tags, title tags, image tags, heading tags, and web site structure can play an important role. Also, there is a duplicate content issue that plaques many web sites. The proper use of robots tags and using a proper web site platform can vastly improve your natural positioning in the Search Engines is absolutely necessary. Unfortunately, most web site platforms are built by technicians and programmers with no SEO consultation or understanding of what the Search Engines prefer.

URL Requirements

The URL structure used on your web site can make a large difference in your natural positioning, as well as make it easier for your visitors to remember and link to your web site. Although the use of query strings in your url is less of an issue today, it is still considered best practice (and probably will always be) to employ a url rewrite strategy to maximize your positioning.

Keyword Rich Content

A focus on creative content writing for real “human consumption” with an expert knowledge of proper keyword and keyword phrase insertion techniques for search engine purposes, that appear both smooth and natural. The overuse of keyword phrases is slowly becoming an issue as Search Engines are now placing heavier weight considerations on other factors, such as the category structure, off site links, etc..

Off Site Links - A Linking Strategy.

Getting a link to your website on industry relatled websites, listings in industry related online directories, and others. the number of links with the appropriate text that direct people back to your web site, an affiliate program that uses proper technical standards, etc.. This is the one area of SEO that we usually do not perform, but we are familiar with the processes, and could do it for most businesses. It is the most expensive option, and while it can be the most productive in terms of long term traffic, the number of companies in this industry that will take your money and run and numerous. Please be careful when signing contracts with these types of services.

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We will create a STRATEGIC PLAN for your business that will increase your prospects, leads, and sales, and then implement a process to help you keep the customers you have.

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