Who am I

My name is Lynn Stanphill, and I have been helping businesses get online and achieve success for over 25 years. 

The Early Years

I built my first website in 1998.

I was in a friend's office when he had another friend walk in to say hi. Then his friend asked if we knew anyone that could build a website for him. I told him that I could, and followed up with more questions about if he had the images and the content he wanted on it. He said he did, so I told him to get them to me and I would build a website within a week of having the files. After he left, my friend asked me if I knew how to do that and I said nope - never have ...  but I will within the next few days - LOL.

A previous roommate of mine, a couple of years before this, was playing around building websites by hand. After watching him, I knew that I didn't want to do that, but would wait until the right website building tools were on the market that would make it much easier, and more importantly - much faster.

I went home, did a bit of research over a couple of days, bought the tool I wanted, and started playing around with it. By the time my "first" website client brought me the images and content, I asked some follow up questions to understand his market and who his target market was. I built the website for $300 and had launched myself into a new business venture.

From there, I started talking to people I knew, along with my father's clients about needing websites. My father had a wholesale offset printshop. I started getting a few sites to build. Then I put an ad in the Dallas paper in a special "once a week" insert that was focused on the Internet and businesses in the industry. After a month of no calls, I cancelled the ad, and after 3 months I received a phone call from someone that had seen my ad, cut it out and placed it on his desk to call me when he was ready to build one. I landed that site and slowly built up my clientele.

I eventually added website hosting as my number of clients increased in order to both increase income, but also take control of an area that is vital to online success.

The Mid Years

During this time, I had been testing and playing around with online marketing, which consisted of banner ads on link exchange programs, and utilizing pay per click ads on GoTo.com. I then expanded to all the ppc advertising engines because the cost per click was as low as 5 cents per click.

Then the world changed!

Google began to dominate all search engines and when they added ppc, they very quickly became the first place anyone would go to for ads for their businesses. 

For clients that sold products online, I started listing their products on the product search engines like: Shopping.com, Shopzilla, Pricegrabber, and a few more - but the biggest one is and always be: Amazon.com, along with listing your products into the Google Product Search. There is an opportunity with WalMart - their technical implementation team isn't the greatest, and Sears - but the Sears monthly fee is ridiculously high in my opinion. If you want a 3rd - try WalMart.

Not too long after learning the product search engines, I started adding managing Affiliate programs like: CJ, ShareASale, and Pepperjam, along with setting up a few privately run affiliate programs for clients.

Then website design changed forever.

The smart phone with full internet access and apps came out. It started with the original IPhone, but it was already happening, but it was the IPhone that forced everyone to follow suit quickly. 

Why was this such a change?

Before this, all websites were designed to fill a 15 inch screen. If you looked at the website with a IPhone, you could only see a small portion of the website. Everyone was turning their phones on their sides and blowing up the browser window and shrinking it all the time to see what was on the websites. Website were NOT responsive. They didn't automatically realign the content to fit properly on a phone held in a portrait view. Every website on the Internet had to be rebuilt! It took about 3-4 years for that to slowly happen, and there were still some that didn't update their websites until years afterward.

The Later Years

Google's Dominance

  • Most of the smaller PPC engines were killed off by Google alone. Bing Ads played a role for a short period of time, but have since fallen off, mostly due to "too many clicks - no results".
  • Google's removal of the Sidebar Ads to focus targeting the top 2-3 ad positions helped to increase the average cost per click by a lot.
  • Google Maps being placed above search engine results most of the time has diminished traditional SEO.
  • Google AI search results have further driven down traditional SEO, but you still need to do a minimum amount because the AI assisted searches are likely still using SEO as a signal for their results.

Amazon's Dominance

  • Along with Google's product search, Amazon's dominance killed off all the older product search engines.
  • Ebay, for the most part, has become niche for collectibles, although there are still some categories that do well.

Social Media - Mostly Focussed On Phones

  • Facebook, Instagram, TikTok, LinkedIn (to a much lesser degree) and a few others have permanently changed people's interaction with all things Internet.
  • Social Media Ads do work for ideas that can go viral, also, if you spend enough money (like on Facebook), along with targeting people under the age of 35 - although it has impacted all ages. 

AI - Artificial Intelligence

This is and will change everything! We can't fully comprehend how everything will change over the next 5-10 years.

But those that can see it, and learn to take advantage of it by implementing it into all their business processes and activities, will have a much higher chance of succeeding. This is why we have shifted our focus a bit into implementing AI opportunities for businesses that want to build their business and personal success at a rate, likely never seen before.

Notes:

  • About 6 years ago, I was given the opportunity to teach website design utilizing Wordpress for Collin County Community Colleges Continuing Education Department, in Plano Texas, both in the classroom and online. I have since resigned that post to focus on the new AI implementations that will greatly impact business in the future.
  • We have a Custom Website Designer, a Programmer, and a Social Media Marketing person on staff to aid in fulfilling client needs, and anticipate hiring or contracting more in the near future due to the anticipated growth from our AI initiatives.

 

When you choose us to build and manage your online presence, you get the benefit of my 25+ years of experience. We have a graphic designer, a custom programmer, and a social media specialist on staff if needed for your project. We have worked with most business verticals and industries and instinctively know what will lead to your success.

25+ Years of Experience

Building websites and Internet marketing : We have been helping small and medium sized businesses and organizations since 1998.

1000+ Custom Built Websites

We know what works, and what doesn't : One page business card websites, Standard 5-10 page business websites, Ecommerce websites with 1 to 500+ products, Membership system websites with thousands of users, Artist websites, and more.

100's of Businesses Types

Successfully built most types of business websites that always produce new leads and sales : Retail, Wholesale, Service and Product oriented, etc.

$30,000,000+ in Online Sales

We have a proven success methodology for producing leads and sales with nearly every type of internet marketing that exists : Local SEO, Google Ads, Social Media, Affiliate Marketing, Product Feeds, eBay, Amazon, etc.

We take the time to learn your business and its clients so that we can build both a website and a marketing solution that works for your business.

AI Referrals

The cutting edge of client acquisition.
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Website Design and Development

Modern and Responsive
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Internet Marketing Services

Newsletters, PPC, SEO, Social Media, and More
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Email and Newsletter Marketing

Constant Contact / MailChimp / MailPoet / etc.
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Local SEO and Review Sites

Google / Facebook / NextDoor / Yelp / Bing / etc.
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PPC (Pay Per Click / SEM)

Google / Google Local / YouTube / Bing / Competition, Search, Content)
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AI Referrals - Artificial Intelligence

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Consulting

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Website Design and Development

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Internet Marketing Services

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Website Design Portfolio

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We will create a STRATEGIC PLAN for your business that will increase your prospects, leads, and sales, and then implement a process to help you keep the customers you have.

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