It is unlikely that anyone would make a decision about doing business with you based upon what your business card looks like … but, in my opinion, they will based upon what your website looks like!

Today, almost everyone visits a company’s website before they call, buy, or consider driving to and visiting. It is absolutely imperative that your website is professional and provides the information that people are searching for. I didn’t say it had to be the most artistic website in the world – it doesn’t.

But, your website does need to meet a few criteria if you want to convert the visitors to leads and sales.

Top 10 things your website must have or do:

  • A color scheme that matches and coordinates what people expect for your company and industry.
  • Images that show professionalism in your industry, and/or reflect the attitude of your business, and/or that target your client profile. If you are a small service company, show images of you and your employees. Make it more of a family feel. People want to do business with people they trust and respect.
  • Your phone number at the top and at the bottom of every page.
  • Easy navigation. Don’t make anyone click 3 times to find what they want –  keep it to 1 click if at all possible.
  • On the content on the website pages, use a lot of headlines and bullet points. Today content needs to be presented in a more visual way than in the past. Consider expanding your bullet points into special modules that provide more information with an icon or image.
  • Consider using a rotating header image, or a home page slider, to display your top 3-5 services or products. Don’t make people search hard to know exactly what you do – keep it simple.
  • Explain quickly what makes you different from all your competition – Why would someone want to do business with you?
  • Rotate client testimonials on all your pages.
  • Videos can easily double your conversion rates for visitors to your website.

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